A picture is worth one thousand words, and a picture sells the story much better and more convincing than even the story behind the picture!
Note: the screenshots below are of a web design used to have at Sparks; see the current design by visiting the front page.
You can write nice text, formatted and paginated, but if you don't put a very good picture there - forget about it!
In this line of thought we considered our online store, SparksDirect.co.uk, and we realized - we need more pictures and maybe less text!
Of course, when it comes to shopping for Lights, Dimming systems, Fire Alarms, Electrical Items, etc - you need to have as many technical specs as possible.
But when you visit a website you want to see pictures.... - you prefer having an online catalogue with pics, testimonials, reviews, articles, short video clips, etc rather than having some other boring description and technical details.
Check out the New Categories Design at Sparks!
We are still working on the Categories pages, but we have made some long-awaited updates on the way we post the items on the website and especially each categories page.We all visit many online stores, and what draws us to products we didn't even think of purchasing is the amazing picture selected to promote that product! So... we are in the process of adding more pictures for the items and the categories on our website!
